Post by account_disabled on Mar 7, 2024 6:25:40 GMT
This means that if you make registration mandatory to complete a purchase you risk losing all those users who do not look favorably on this operation. You also don't have to be afraid of losing contact with that customer. If you have done a good job and offered a good experience and a good product it is very likely that that user will come back to you. So, if you didn't get the registration on the first purchase you could get it on the second and in any case you can get in touch with that user in other ways (such as by calling them on the phone). As mentioned previously you must not only focus on sales but on increasing conversions of all types that you can have on your site. 20. Avoid hidden costs for your customers by all means Realizing an unforeseen cost at the time of payment is a bad surprise for a customer. In fact, it can be perceived as a deception and immediately fuel doubts or resistance, which are the worst enemy if you want to increase conversions.
Let us always remember that users are basically particularly Denmark Telegram Number Data skeptical about purchases and in particular about online purchases. This is why brands can be worth so much, because they have managed to create trust in the consumer. But every mistake that damages the relationship of trust can be costly, so maximum transparency and no bad surprises for your customers. 21. Try to offer as many payment systems as possible Everyone has their own preferences when it comes to payment and they are often poorly justified. Asking different people whether they prefer to pay with PayPal or directly with a credit card, we will get the most varied answers, even more so if we ask them why. There are many who prefer to use the good old bank transfer and others who want to pay on delivery. In short, ideally you should be able to please everyone to maximize the chances of selling.Reassure your customers on the checkout page The checkout page is obviously a crucial page for an ecommerce site. It represents the decisive moment of every purchasing experience. It is therefore the most important point where you can intervene to increase conversions. The user, finally, after having informed himself and viewed the products, finally decided to complete the purchase. But there is still a fundamental step which is payment. At this moment doubts, obstacles, distractions can arise, if the experience is not perfect at this stage you risk losing the customer at the most beautiful moment.
Therefore, in addition to having a fluid and hitch-free experience, the user must be reassured and must receive those extra reassurances that can make the difference between a completed purchase and one left half-finished. Here are some points to take into consideration: Make badges visible that reassure the user about the security of the payment transaction (paypal badges, logos of the credit cards you accept, logos that certify the security of the transactions) Also insert your testimonials on this page; if you have return terms, make them particularly clear; offer multiple payment systems; 19. Don't require mandatory registration at checkout Asking for user registration to complete the payment is certainly an excellent service to offer your customers. This way you can give them the opportunity to access their reserved area and have access to the list of their purchases, download invoices or payment receipts and offer a personalized experience. However, not all users perceive this value and in other cases they still don't trust you enough to hand over much personal data to you.
Let us always remember that users are basically particularly Denmark Telegram Number Data skeptical about purchases and in particular about online purchases. This is why brands can be worth so much, because they have managed to create trust in the consumer. But every mistake that damages the relationship of trust can be costly, so maximum transparency and no bad surprises for your customers. 21. Try to offer as many payment systems as possible Everyone has their own preferences when it comes to payment and they are often poorly justified. Asking different people whether they prefer to pay with PayPal or directly with a credit card, we will get the most varied answers, even more so if we ask them why. There are many who prefer to use the good old bank transfer and others who want to pay on delivery. In short, ideally you should be able to please everyone to maximize the chances of selling.Reassure your customers on the checkout page The checkout page is obviously a crucial page for an ecommerce site. It represents the decisive moment of every purchasing experience. It is therefore the most important point where you can intervene to increase conversions. The user, finally, after having informed himself and viewed the products, finally decided to complete the purchase. But there is still a fundamental step which is payment. At this moment doubts, obstacles, distractions can arise, if the experience is not perfect at this stage you risk losing the customer at the most beautiful moment.
Therefore, in addition to having a fluid and hitch-free experience, the user must be reassured and must receive those extra reassurances that can make the difference between a completed purchase and one left half-finished. Here are some points to take into consideration: Make badges visible that reassure the user about the security of the payment transaction (paypal badges, logos of the credit cards you accept, logos that certify the security of the transactions) Also insert your testimonials on this page; if you have return terms, make them particularly clear; offer multiple payment systems; 19. Don't require mandatory registration at checkout Asking for user registration to complete the payment is certainly an excellent service to offer your customers. This way you can give them the opportunity to access their reserved area and have access to the list of their purchases, download invoices or payment receipts and offer a personalized experience. However, not all users perceive this value and in other cases they still don't trust you enough to hand over much personal data to you.