Post by account_disabled on Mar 7, 2024 3:32:20 GMT
Direct marketing, as seen in many of our articles, is one of the optimal solutions for promoting your business, finding new customers and positioning your brand on the market. If implemented properly within the business project, this solution can generate significant advantages in terms of performance and ROI. All this, however, can and must be achieved through a strategy that respects user privacy and the entire series of regulations provided for by the GDPR , i.e. the general data protection regulation.
This means that, when developing email Hong Kong Telegram Number Data marketing campaigns, it is necessary to evaluate and insert all those elements that allow the individual to give explicit consent to the processing of their data or to oppose their use. The opt-out is what comes into play in the latter case. What is it about? We will see this in detail in the next paragraphs. Starting from a definition of the term, we will explain why the inclusion of this element in direct ads is important and how it is possible to build DEMs in full compliance with the GDPR. Opt-out marketing: what is it? One of the key aspects for the success of a DEM campaign is the user's approval of the receipt of promotional or company information communications.
As we specified in the article dedicated to permission marketing , in fact, obtaining consent means for companies to have authorization from subjects to send direct campaigns of interest to them. In this sense, therefore, it is the user who makes an explicit request to the brand for their content, through a single opt-in or double opt-in, which we talked about in more detail in our dedicated article . This is an essential strategy if you want to build an authentic relationship with your audience and avoid being included in the contact blacklist. Likewise, it is essential to leave the subjects the possibility to decide when to interrupt the communication exchange with the organization. How is this possible? Via the opt-out .
This means that, when developing email Hong Kong Telegram Number Data marketing campaigns, it is necessary to evaluate and insert all those elements that allow the individual to give explicit consent to the processing of their data or to oppose their use. The opt-out is what comes into play in the latter case. What is it about? We will see this in detail in the next paragraphs. Starting from a definition of the term, we will explain why the inclusion of this element in direct ads is important and how it is possible to build DEMs in full compliance with the GDPR. Opt-out marketing: what is it? One of the key aspects for the success of a DEM campaign is the user's approval of the receipt of promotional or company information communications.
As we specified in the article dedicated to permission marketing , in fact, obtaining consent means for companies to have authorization from subjects to send direct campaigns of interest to them. In this sense, therefore, it is the user who makes an explicit request to the brand for their content, through a single opt-in or double opt-in, which we talked about in more detail in our dedicated article . This is an essential strategy if you want to build an authentic relationship with your audience and avoid being included in the contact blacklist. Likewise, it is essential to leave the subjects the possibility to decide when to interrupt the communication exchange with the organization. How is this possible? Via the opt-out .